What are the qualities of a good management plan? List the benefits of retail planning process.

What are the principles of scientific management? Describe briefly its features.

Define personal selling. What are the various Objectives of Personal Selling? Explain the importance of personal selling from the view of customers and manufacturers.

Explain the concept of Marketing? What are the various steps in marketing process? Explain the core marketing concepts.

Explain the concept of Marketing? What are the various steps in marketing process? Explain the core marketing concepts.

Discuss the popular sources of sales promotion used by retailers.

Discuss the various pricing strategies.

What are different promotional methodologies for a store?

What is sales promotion? How does it help in product promotion?

Explain relationship selling with an example.

What are the steps in individual selling? How are they different from the B2B selling?

What are the various factors affecting consumer/shopper decision making process?

Explain various provisions of legislation related to retail industry.

Explain various methods for setting retail prices with suitable examples.

Write notes on the following?

(i) Franchising

(ii) Non-ethical behavior in retail business

How can you monitor performance of retail store ? Discuss with examples.

What do you mean by visual merchandising ? Discuss various components of display.

Explain the factors which play significant role in the choice of the store location. How can you evaluate the factors for the store location.

Describe various Chain Stores available in India with suitable examples.

Explain the dimensions which shapes relevant consumer attitudes for a retail store.