Question

Explain the dimensions which shapes relevant consumer attitudes for a retail store.

07 Jan 2021
Answer :
Word Count : 180

The dimensions which shape relevant consumer attitudes for a retail store are:

1) Location convenience which covers the following determinants

  • Access routes
  • Traffic barrier
  • Travel time
  • Parking Availability

2) Merchandise suitability

  • Number of brands stocked
  • Quality of line of merchandise
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