Discuss the popular sources of sales promotion used by retailers.

Sales promotion strategies are powerful tools to give marketing campaigns an extra edge in attracting new customers. Sales promotions rely on consumers' price sensitivity to encourage them to try new products, retry products they may not have tried in awhile or purchase a greater volume of products they already buy. Retailers can put numerous components of sales promotion strategies into play, since promotions are often aimed directly at end consumers, which are the retailers' target customers.

Storewide Markdowns

A storewide price markdown is a blunt instrument in the sales promotion toolkit, but it can be effective in attracting new customers to a retail store. Storewide markdowns reduce prices on a wide range of products in a store for all customers. A _____ _____ __________ _________ ____ _________ _____.
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