What do you mean by visual merchandising ? Discuss various components of display.

Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.

Visual merchandising traditionally occurs in brick and mortar stores using a blend of lighting, color combinations, and articles of decor to stimulate an observer and generate interest. However, many e-commerce retailers have begun to apply the techniques as well

Visual merchandising contributes to a brand's personality and the characteristics associated with the brand. The design of the store _________ _________ _______ ______ ________.
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