What are the various factors affecting consumer/shopper decision making process?

Many factors influence the consumer decision-making process, including social status, desire, cost and mood. Some of these factors can be altered or manipulated by product sellers and marketers, while others, such as mood, cannot.

In Western countries, many products have an associated social implication. Products from certain companies are seen as more upscale and prestigious than other name-brand products. The social worth of a product may justify spending a higher amount on a product. For most consumers, price is a large factor in their buying decisions. A small price might trigger an impulse buy, while a large price can prevent a potential buyer from purchasing an item.

Many different factors can influence the outcomes of purchasing decisions. Some of these factors are specific to the buying situation: what exactly you are buying and for what occasion. Other factors are specific to each person: an individual's background, preferences, _____ ____ _________ _________ _______ _________ _____ _______ ______ __________ ___ ______.
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