Explain the factors which play significant role in the choice of the store location. How can you evaluate the factors for the store location.

Site analysis is an integral part in determining the sales potential that generates the major traffic flow for a retail store. With the emergence of various retail formats and product categories, presents a wide choice of locations. Further, the mushrooming of planned shopping centers and malls present an enormous challenge before a retailer. Though a retailer tries his level best to select the site to locate a store, these factors must be considered while selecting a particular site.

The major among them are:

1. Connectivity and ease of traffic flow:

These are the two important issues that a retailer must consider while selecting a site. There may be good merchandising, good customer service, and good interiors but if the man who has to visit cannot reach the store easily, will not be a good preposition. The store sites you have short listed should be _______ ________ ______ ____ ____ ____ ____ ____.
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