Question

What are different promotional methodologies for a store?

07 Jan 2021
Answer :
Word Count : 440

The common methods of promotion are:

Advertising

An advert is a paid-for message designed to influence consumer purchases. Adverts do this using emotive language, which is designed to make people feel a certain emotion, including excitement, sadness or fear. For example, ‘buy it now before it’s too late’ creates a fear of missing out.

Types of media for advertising include:

  • television
  • radio
  • print, eg local and national newspapers
  • leaflets and flyers
  • social media
  • blogs
  • banner and pop-up adverts
  • websites
  • billboards and posters, eg on buses and trains
  • broadcast, e.g. radio, television, cinema, point of sale, online

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