Prepare 15 questions for a structured interview on the topic "Effects of Media on Indian Family Values".

How do you search for relevant literature for a research topic? Discuss the use of databases, journals, and other sources.

Discuss the key characteristics and objectives of content analysis as a research method.

How does the case study method differ from survey research in terms of approach, data collection, and analysis? Discuss their strengths and weaknesses, and explain when a case study would be the preferred method over a survey.

Media Hegemony

Mean World Syndrome

Selective Retention

Chicago School

Global Village

Resonance

How does media shape gender roles and identity in society? Give examples from films, advertisements, or news.

Discuss the key assumptions of the Uses and Gratifications Theory and explain how they apply to modern media consumption.

What is Social Comparison Theory, and how does social media influence it in everyday life? Give examples of recent news or events where social media has impacted social comparison.

How do media platforms facilitate persuasive campaigns for social change? Support your answer with an example of any such recent campaign.

The Swachhta recent public awareness campaign in India had the theme, "Swabhav Swachhata, Sanskaar Swachhata," in 2024. Analyze this campaign's objectives, target audience, and media strategy. Suggest improvements based on advertising research principles.

Choose a consumer product and propose a media plan for its advertising campaign. Justify your choice of media (TV, digital, outdoor, etc.) based on the product's target audience and budget considerations.

Study a PR campaign conducted by a state or central government in India. Analyze its objectives, tools used, and impact on the public. Provide recommendations for improvement.

Choose a well-known Indian FMCG brand (e.g., Amul, Tata, Patanjali, etc.) and evaluate its brand positioning strategy. How does the brand differentiate itself from its competitors? Use relevant theories from the syllabus to support your analysis.

Select a recent Indian advertisement and identify the advertising appeals used (emotional, rational, or others). Analyse the effectiveness of these appeals using the AIDA model.

Language Of Internet