Learner has to submit the assignment according to the following

Still life study from solid geometrical shapes.

Study of simple to complex solid objects using light and shade.

Surface: Cartridge paper.

Size: ½ of the imperial.

Medium: Graphite pencil, charcoal pencil, oil pastel, dry Colour pastel.

Submission: 10 works

Still life study from single and double objects

Study of simple to complex object in line drawing and light-shade.

Study of natural and man made object.

Surface: Cartridge paper.

Size: ½ of the imperial.

Medium: Graphite pencil, charcoal pencil, oil pastel, dry Colour pastel.

Submission: 1o works

Note: Full Portfolio submission: minimum 20 works- Marks 30

Is product launching a necessity? If yes or no, justify with an example. What are the steps involved in the launch of a new product in the market?.

Discuss the major concept generation methods that you are familiar with. Analyse the caveats of concept generation in terms of market acceptance of the product.

Explain the various options available for a firm in setting responsibility for a new product development. Highlight the advantages and disadvantages of each of these options.

Distinguish between brand name and branding. Discuss the various branding policy decisions available to the marketer. Cite suitable examples for each of these brand policy options.

Explain the concept of portfolio. What is the BCG growth-share matrix? Explain the methodology of constructing the BCG matrix.

Explain the concept and logic behind product line decisions. Identify and elaborate on the features that companies pursue line extensions as a tool for business development.

Discuss the constituents of the product planning system. Explain the matrix approach to product planning.

What is a Product? Discuss the classification of products with suitable examples. Explain the major areas of responsibilities of the product management function.

Learner has to submit the assignment according to the following -

Creative composition from imagination

Composition of student's interest, imagination and creativity depicting local traditional motifs, designs etc. (example- daily life, festivals, market, landscape with human figure)

Surface: Any surface of student's choice or paper.

Size: imperial sheet-4 no- 10 marks. and ½ of the imperial- 6 no- 20 marks Medium: oil pastel, dry paste, water colour

Submission - 10 works

Full Portfolio submission: minimum 10 works- Marks 30

Explain the purpose of sales forecast and sales quotas in the context of sales management function.

Explain the term sales territories. Discuss the steps involved in territory planning and its importance.

Explain the need and key objectives of monitoring sales function in an organization. Discuss the basic issues that one has to consider in the evaluation of salesmen.

Elaborate the significance and purpose of training in an organisation. Discuss the methods of identifying training needs. What makes sales training a continual activity?

Distinguish between recruitment and selection. When and why selection process assume significance? Highlight the most commonly used selection tools.

What are selling skills? Discuss the various selling skills that you are familiar. Highlight how these selling skills help enable sales personnel.

Discuss the term, scope and evolution of personal selling in the Indian context. List out and explain the situations conducive for personal selling.

Explain the terms sale and distribution in the context of sales management function. Discuss the role of sales and distribution strategy in the exchange process.

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