Question

Explain the various options available for a firm in setting responsibility for a new product development. Highlight the advantages and disadvantages of each of these options.

17 Apr 2025
Answer :
Word Count : 539
When a firm embarks on new product development (NPD), assigning responsibility for the process is critical for ensuring efficiency, clarity, and accountability. Different organizational structures and approaches exist for delegating responsibility, each with unique advantages and limitations. Broadly, firms can choose from functional, project, matrix, or external responsibility arrangements. In the functional approach, responsibility for new product development is assigned within existing functional departments such as marketing, research and development (R\&D), production, or design. Here, each department contributes to the new product development according to its expertise. The advantage ___ ___ ________ _____ _____ ____ _____ ___ ___ _______.
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