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When a firm embarks on new product development (NPD), assigning responsibility for the process is critical for ensuring efficiency, clarity, and accountability. Different organizational structures and approaches exist for delegating responsibility, each with unique advantages and limitations. Broadly, firms can choose from functional, project, matrix, or external responsibility arrangements. In the functional approach, responsibility for new product development is assigned within existing functional departments such as marketing, research and development (R\&D), production, or design. Here, each department contributes to the new product development according to its expertise. The advantage ____ ______ ____ ________ _________ __________ ________ _____ __________.
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