Explain the need and key objectives of monitoring sales function in an organization. Discuss the basic issues that one has to consider in the evaluation of salesmen.

Monitoring the sales function in an organization is essential for ensuring the achievement of business objectives, maintaining competitiveness, and optimizing the performance of the sales team. The sales function directly impacts the organization's revenue, customer base, and overall growth. Without effective monitoring, it is challenging to identify issues in the sales process, evaluate the effectiveness of sales strategies, or align the sales team with the company’s goals.

One of the primary needs of monitoring sales is to assess performance against targets. Sales targets are a critical measure of success and serve as benchmarks for individual and team performance. By monitoring sales activities, managers can determine whether targets are being met, if there are gaps in performance, or if there are emerging trends that require attention. This allows the organization to make adjustments, such as revising sales targets, enhancing strategies, or providing additional support to sales personnel _________ ________ _________ ___ ___ ____ _____ ___ __________.
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