Distinguish between brand name and branding. Discuss the various branding policy decisions available to the marketer. Cite suitable examples for each of these brand policy options.

Brand name and branding are two closely related concepts in the field of marketing, but they have distinct meanings and implications for product management. A brand name refers specifically to the unique name given to a product, service, or company that distinguishes it from competitors. It is a word, term, symbol, or design that identifies and differentiates a product in the market. For example, "Nike" is the brand name of a popular sportswear company, and "iPhone" is the brand name for Apple’s smartphone line. A brand name typically represents a core product or service and serves as the first point of recognition for consumers.

Branding, on the other hand, is the broader, strategic process that involves creating and maintaining the overall identity, image, and perception of a brand. Branding _________ ________ ____ ______ ______ ______ ________ ______.
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