Choose any service of your choice and discuss the marketing implications of intangibility, inseparability, heterogeneity and perishability as applicable to the selected service. Give suggestions for overcoming these implications.

Quasi-experimental design

Cross-sectional design

Panel research design

Focus group study

Suggest your own methods for overcoming the resistance to using market research if you are employed as the marketing head of a large manufacturing organisation.

What is meant by a questionnaire? What are the merits and demerits of a structured questionnaire?

Explain the various extraneous variables that, if not controlled in a research design experiment, may contaminate the effect of the independent variable.

What are the different ways of conducting marketing research"? Describe the scope for outsourcing marketing research services in India.

Discuss the various ‘C’ and their role in planning a communication strategy.

What is an advertising agency? Discuss its evolutionary process and its role in the purchase process. Discuss the various advertising tasks that an agency needs to perform.

With suitable examples discuss the major elements of promotion mix? As a sales managers, of a low priced smart phone brand catering to the rural customers. What combination of promotion mix elements you would consider and why? Discuss each of these elements and the reasons for your choice.

Explain the role and significance of media characteristics and media selection in the context of advertising campaign planning. Identify from the recent past any product /brand of your choice where media selection has largely contributed to its success.

What are strategic considerations and creative considerations in the context of advertising campaign planning? Explain. Indentify four each strategic and creative considerations for a premium soap brand targeted at working women.

Distinguish between promotion and promotion strategy. As an advertising manager, of a regional FMCG company with focus on men’s grooming product category. Prepare a decision sequence analysis for the promotion mix for the below mentioned products.

a) Hair Dye

b) After shave Lotion

List out and explain all the key communication behavioural concepts citing examples for each of these concepts. You may also share your own experiences as examples. The choice is left to you.

Define and discuss the terms promotion and marketing communication. Highlight their major similarities and differences.

Social Audit

Voluntary Retirement Scheme (VRS)

Central Vigilance Commission (CVC)