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An advertising agency is a specialized service provider that plans, creates, and executes advertising campaigns on behalf of its clients with the goal of promoting products, services, or brands. It functions as an intermediary between businesses and their target audiences, bringing together creative, strategic, and media expertise to deliver impactful communication. Agencies operate either as full-service organizations covering the entire advertising process or as specialized firms focusing on specific aspects such as media buying, creative design, or digital marketing. The evolutionary process of advertising agencies has progressed through several stages. Initially, in the late 19th and early 20th centuries, agencies ___ ______ _______ ______ __________ ________ ________ ______.
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