Question

 

With suitable examples discuss the major elements of promotion mix? As a sales managers, of a low priced smart phone brand catering to the rural customers. What combination of promotion mix elements you would consider and why? Discuss each of these elements and the reasons for your choice.

14 May 2025
Answer :
Word Count : 580

The promotion mix refers to the blend of various promotional tools and techniques used by marketers to communicate with their target audience, create awareness, generate interest, and influence purchase decisions. The major elements of the promotion mix include advertising, sales promotion, personal selling, public relations (PR), and direct marketing. Each element has distinct characteristics and is selected based on the target audience, product type, and marketing objectives.

Advertising is a non-personal form of mass communication delivered through media like TV, radio, newspapers, digital platforms, etc. It is ideal for creating brand awareness and reaching a large _______ _____ ____ ______ _____ ______ ____.
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