Distinguish between promotion and promotion strategy. As an advertising manager, of a regional FMCG company with focus on men’s grooming product category. Prepare a decision sequence analysis for the promotion mix for the below mentioned products.

a) Hair Dye

b) After shave Lotion

Promotion and promotion strategy, while closely related, are distinct concepts in the realm of marketing communication and advertising. Promotion refers to the actual communication techniques and tools used by a firm to inform, persuade, and remind customers about its products or services. These include advertising, personal selling, sales promotion, public relations, and direct marketing. Promotion is essentially the tactical element of the marketing mix that deals with how messages are delivered to the target market.

On the other hand, promotion strategy involves a broader, more strategic approach to using promotional tools in a planned and integrated manner to achieve the company’s overall marketing objectives. It includes selecting the right promotional mix, identifying the target audience, setting objectives, budgeting, designing the message, choosing the right media, and evaluating results. Thus, while promotion is about ____ ______ _________ __________ ___ _________ ____ _____ ______ _____.
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