Focus group study

A focus group study is a qualitative research method used in marketing to gather insights about consumer opinions, attitudes, and perceptions regarding a product, service, or brand. It involves a small group of participants, typically 6-10 people, who represent the target market. The participants engage in guided discussions, usually led by a moderator, to explore specific topics related to _________ _________ _________ ____ _______ __________ ________.
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