Question

 

Suggest your own methods for overcoming the resistance to using market research if you are employed as the marketing head of a large manufacturing organisation.

14 May 2025
Answer :
Word Count : 566

Overcoming resistance to market research within a large manufacturing organization requires a strategic and empathetic approach. As the marketing head, my primary responsibility would be to create awareness, demonstrate the value of market research, and integrate it seamlessly into decision-making processes. Here are several methods I would adopt:

1. Internal Education and Awareness Programs:
One of the main reasons for resistance is a lack of understanding about what market research entails and how it benefits the company. I would conduct workshops and training sessions for key departments—production, sales, finance, and top management—showing them real-world examples of how data-driven decisions can enhance product development, pricing strategies, customer satisfaction, and sales performance. Emphasizing case ________ __________ _______ ________ _________.
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