What is meant by a questionnaire? What are the merits and demerits of a structured questionnaire?

Explain the various extraneous variables that, if not controlled in a research design experiment, may contaminate the effect of the independent variable.

What are the different ways of conducting marketing research"? Describe the scope for outsourcing marketing research services in India.

Discuss the various ‘C’ and their role in planning a communication strategy.

What is an advertising agency? Discuss its evolutionary process and its role in the purchase process. Discuss the various advertising tasks that an agency needs to perform.

With suitable examples discuss the major elements of promotion mix? As a sales managers, of a low priced smart phone brand catering to the rural customers. What combination of promotion mix elements you would consider and why? Discuss each of these elements and the reasons for your choice.

Explain the role and significance of media characteristics and media selection in the context of advertising campaign planning. Identify from the recent past any product /brand of your choice where media selection has largely contributed to its success.

What are strategic considerations and creative considerations in the context of advertising campaign planning? Explain. Indentify four each strategic and creative considerations for a premium soap brand targeted at working women.

Distinguish between promotion and promotion strategy. As an advertising manager, of a regional FMCG company with focus on men’s grooming product category. Prepare a decision sequence analysis for the promotion mix for the below mentioned products.

a) Hair Dye

b) After shave Lotion

List out and explain all the key communication behavioural concepts citing examples for each of these concepts. You may also share your own experiences as examples. The choice is left to you.

Define and discuss the terms promotion and marketing communication. Highlight their major similarities and differences.

Social Audit

Voluntary Retirement Scheme (VRS)

Central Vigilance Commission (CVC)

Socialism

Analyse the causes of sickness in Public Enterprises. Suggest the remedial measures for the prevention of sickness

Explain some of the policy objectives and motives which have been adopted for the privatisation programme.

“Any project, irrespective of its nature follows a definite path of planning, scheduling and controlling.” In light of the above statement, briefly describe some of the different techniques of project management.

The government exercises control over its enterprises in various ways. Elaborate briefly some of the important methods of Government control.

“Ownership & Management is an important perspective of Public Enterprises.” In light of the above statement, discuss different policies adopted by the Government with respect to ownership and management.