Publicity and advertising

Price skimming and penetration pricing

Personal selling

Branding

Discuss the importance of Integrated Marketing Communication (IMC).

Define services and explain their characteristics. How does marketing of services differ from marketing of goods?

Define services and explain their characteristics. How does marketing of services differ from marketing of goods?

Define services and explain their characteristics. How does marketing of services differ from marketing of goods?

Discuss the criteria for selecting marketing intermediaries. What challenges do firms face in managing them effectively?

Discuss the criteria for selecting marketing intermediaries. What challenges do firms face in managing them effectively?

How does pricing play a strategic role in the marketing mix?

Explain the importance of Customer Relationship Management (CRM) in marketing.

Examine the role of social media in modern marketing. What are the opportunities and challenges associated with it?

Explain the factors influencing consumer buying behavior. How can marketers use consumer behavior insights to shape marketing strategies?

Define product life cycle (PLC). Discuss the marketing strategies suitable for each stage of the PLC with relevant examples.

Prepare a SWOT analysis for an Indian e-commerce company like Flipkart, focusing on internal strengths and weaknesses, and external opportunities and threats.

You are the marketing manager of a FMCG company launching a new product. How would you use market segmentation and targeting to position this product effectively?

Rent Free Accommodation

Provisions of the Income Tax Act regarding exemption of capital gains u/s54F

ITR-1 (SAHAJ)