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Services can be defined as intangible activities or benefits offered by one party to another, which do not result in ownership of anything physical. They are performances, experiences, or processes that satisfy customer needs and wants. Unlike physical goods, services cannot be seen, touched, or stored, and their consumption often occurs simultaneously with production. Services are produced and consumed at the same time, and they usually involve a high degree of customer participation, making each service experience unique. ____ ____ _____ ____ ______ ______ _________.
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