Question

Define services and explain their characteristics. How does marketing of services differ from marketing of goods?

05 Oct 2025
Answer :
Word Count : 313
Services can be defined as intangible activities or benefits offered by one party to another, which do not result in ownership of anything physical. They are performances, experiences, or processes that satisfy customer needs and wants. Unlike physical goods, services cannot be seen, touched, or stored, and their consumption often occurs simultaneously ____ __________ _____ _________ _________ _____.
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