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Integrated Marketing Communication (IMC) plays a crucial role in ensuring that all marketing efforts of a company are cohesive and consistent across various channels. It integrates advertising, sales promotion, public relations, direct marketing, personal selling, and digital marketing into a unified strategy. This coordination helps create a clear, consistent, and compelling message about the brand, which strengthens brand identity and enhances customer perception. One of the primary principles of marketing that _______ ___ _________ ___ ______ ______ __________ ________.
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