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Personal selling is a personalized form of communication in which a salesperson interacts directly with potential customers to persuade them to purchase a product or service. It is a key element of the promotion mix and plays an important role in building relationships, understanding customer needs, and creating long-term satisfaction. Unlike advertising, personal selling involves face-to-face interaction, allowing _____ __________ _____ __________ __________ ______ __________ _________ ____.
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