Question
Define services and explain their characteristics. How does marketing of services differ from marketing of goods?
Answer :
Word Count : 284
Services are intangible activities or benefits offered by one party to another, which do not result in ownership of anything physical. Unlike goods, services are performances, experiences, or processes that satisfy customer needs or wants. They can include professional services like consulting, healthcare, banking, education, transportation, and hospitality. Services are often consumed at the point of __________ _________ ________ __________ ___ ____.
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Services are intangible activities or benefits offered by one party to another, which do not result in ownership of anything physical. Unlike goods, services are performances, experiences, or processes that satisfy customer needs or wants. They can include professional services like consulting, healthcare, banking, education, transportation, and hospitality. Services are often consumed at the point of __________ _________ ________ __________ ___ ____.
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