Question

Define services and explain their characteristics. How does marketing of services differ from marketing of goods?

05 Oct 2025
Answer :
Word Count : 300
Services are intangible activities or benefits that one party can offer to another, which do not result in the ownership of anything physical. Unlike goods, services cannot be seen, touched, or stored, and they are often consumed at the time they are produced. Examples include banking, healthcare, education, transportation, and _____ __________ _______ ___ ______ _________.
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