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Services are intangible activities or benefits that one party can offer to another, which do not result in the ownership of anything physical. Unlike goods, services cannot be seen, touched, or stored, and they are often consumed at the time they are produced. Examples include banking, healthcare, education, transportation, and hospitality. The main characteristics of services are intangibility, inseparability, variability, _____ ______ ___ ____ _________ _____ ________ ___ ________ ___.
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