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Communication is the process of transmitting information, ideas, thoughts, feelings, and instructions from one person or group to another in such a way that the intended meaning is understood and acted upon. In Organizational Behaviour, communication serves as the foundation of coordination, cooperation, decision-making, leadership, motivation, and organizational effectiveness. Every organizational activity, whether planning, organizing, directing, or controlling, depends upon effective communication. Without clear communication, misunderstandings arise, productivity declines, and organizational goals become difficult to achieve. The communication process consists of several interrelated elements that together ensure the successful transmission of a message. The first element is the sender or source, who initiates the communication by having an idea, information, or feeling to share. The sender is responsible for presenting the message clearly and accurately. The second element is encoding, which refers to converting ideas or thoughts into symbols such as words, gestures, signs, images, or written language. Effective encoding depends on the sender's communication skills, language proficiency, cultural understanding, and ability to express thoughts clearly. The third element is the message, which is the information, instruction, opinion, or feeling that the sender wishes to communicate. The message should be complete, concise, accurate, and appropriate to the purpose and audience. The fourth element is the channel or medium, through which the message travels from the sender to the receiver. Common communication channels include face-to-face conversations, telephone calls, emails, letters, reports, meetings, video conferences, notice boards, and digital communication platforms. The choice of channel depends ______ ___ _____ ________ ______ _______ _________ __________.
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