Solve your IGNOU Doubts
Solve your IGNOU Doubts
Question:

A company’s earnings before interest and tax is Rs. 5,00,000. The capital structure is as given below:

  Rs.
10% debentures 15,00,000
12% preference shares 3,00,000
Equity shares of 100 each 10,00,000

The company is in the bracket of 40% tax bracket. Calculate the earnings per share and degree of financial leverage of the company.

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Question:

Explain and illustrate net present value method and internal rate of return method. What are the limitations of using these methods?

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Question:

How will you calculate the cost of debt capital? Explain with example.

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Question:

Why is cost of capital taken as minimum acceptable rate of return on an investment by the firms? Discuss.

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Question:

Marketing of services is no different from marketing of products, the strategies of the 4 P's, however, require some modifications when applied to services.

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Question:

Consumers are being influenced by a number of psychological factors in the purchase of various products and services.

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Question:

Marketing research is quite pervasive in nature and can be used by the marketing managersin various marketing decision areas.

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Question:

Different phases of development in Indian market are indicators that there is a revolution undergoing in Indian market.

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Question:

Captive Product Pricing and Product-Bundle Pricing

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Question:

Market segmentation and Market targeting.

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Question:

Micro environment and Macro environment

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Question:

Product and Production concept of marketing

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Question:

Functional Middlemen

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Question:

Internet marketing

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Question:

Mass Marketing

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Question:

Buying Behaviour Situations

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Question:

“Developing an effective advertising campaign requires a stream of interconnected decisions on such matters as objective setting, budget setting, media decisions as wellas decisions on strong creative strategy”. Elaborate.

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Question:

What is marketing research? What steps are involved in conducting a marketing research study?

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Question:

Following are the summary of cash transactions extracted from the books of AB Ltd.:

     Rs.
Balance on 1-07-2016 35,000
Receipts from customers 27,83,000
Issue of shares 3,00,000
Sale of fixed Assets 1,28,000
 

32,46,000

 

  Rs.
Payments to suppliers 20,47,000
Payment for fixed assets 2,30,000
Payments for overheads 1,15,000
Salaries 69,000
Income-Tax 2,43,000
Dividends paid 80,000
Repayment of Bank Loan 2,50,000
  30,34,000

Prepare a cash flow statement of the company for the year ended 30th June, 2017 in accordance with AS-3 (revised) by direct method.

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Question:

Explain the significance of Profit-Volume ratio, Margin of Safety and Angle of Incidence?

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