Question

Micro environment and Macro environment

29 Oct 2021
Answer :
Word Count : 605

 

 

 

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Top
BASIS FOR COMPARISON MICRO ENVIRONMENT MACRO ENVIRONMENT
Meaning Micro environment is defined as the nearby environment, under which the firm operates. Macro environment refers to the general environment, that can affect the working of all business enterprises.
Elements COSMIC, i.e. Competitors, Organization itself, Suppliers, Market, Intermediaries and Customers. PESTLE, i.e. Political, Economic, Socio-cultural, Technological, Legal and Environmental.
Nature of elements Specific General
Are these factors controllable? Yes, but to some extent only No
Influence Directly and Regularly Indirectly and Distantly