Question

Functional Middlemen

29 Oct 2021
Answer :
Word Count : 602

An organization runs a business through which it produces goods and services for its customers. The produced goods are transferred through various stages before reaching the final consumer. These stages are referred to as distribution channels; the product is transferred from the producer to the end consumer through all these channels. There are various players present in the distribution channels, among which the most important player is a middleman. The middleman plays an important role as an intermediary between the seller of the goods and the goods' buyer. He/she performs the function of transferring goods from the seller to the buyer of the product.

The two main types of middlemen are functional and merchant middlemen. The merchant middleman acts as a middleman but has the ownership as s/he buys and sells to make a profit. A functional middleman only undertakes the activity related to transfer goods and getting paid from _______ __________ __________ ______ __________ _____ ________ __________ __________ _________.
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