Product and Production concept of marketing

Product concept, as the name suggests concentrates on the features, quality and performance of the product. In other words, product concept states that the consumers will prefer those products that are superior to other products in the market, in terms of their specifications and quality, meaning that the marketer is aware that whether the product offered will fetch demand or not or whether the product design will increase the sales or not.

So, the firm invests a lot of resources like money, time and manpower in order to research the needs and expectations of the target audience from the product. Therefore, it requires continuous improvement in the product, to make it better.

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