Consumers are being influenced by a number of psychological factors in

Question

Consumers are being influenced by a number of psychological factors in the purchase of various products and services.

29 Oct 2021

Answer :

Word Count : 294

Psychological factors influence the consumer’s decision-making process while purchasing the product or service and so the marketers need to understand these factors.

There are four types of such factors:

Motivation: Consumers buy the product when they feel the need of the product or service and are motivated to buy it. Motivation is a driving force that impels the person to buy the product.

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