d) Export merchant and Export House

c) Observation method and Survey method of data collection

b) Demographic Environment and Economic Environment.

a) Multinational Marketing and Global Marketing

d) Franchising as a tool for overseas market entry

c) Managing Publicity in International Markets

b) FOB

a) Transfer pricing

You are the marketing head in a consumer durable goods company, which has international operations. It is planning to launch a new brand of Mobile Phones. Suggest appropriate sales promotion tools for consumer promotion as well as business promotion

An Indian automobile company decided to enter international markets. The company is ready to invest in marketing arrangements abroad, but not in production facilities. Suggest any two suitable modes of market entry, and explain their merits and limitations.

d) Handloom Export Promotion Council (HEPC)

c) Trade Balance

b) Strengths And Weaknesses of India’s Services Exports

a) Foreign Exchange Management Act, 1999

d) Forward integration and Backward integration

c) Foreign Direct Investment and Foreign Portfolio Investment

b) Sanitary and Phytosanitary conditions

a) Inward Orientation and Outward Orientation

d) India shares the disadvantage of being a service economy.

c) Government is not committed to transform India into a manufacturing and exporting hub of agricultural and allied produc