What are the different place utility preferences that rural consumers display? Do these preferences vary across product classes? Discuss the implications for their preferences for marketers.

What are the communication concepts that must be borne in mind while communicating to the rural audience? Illustrate with examples.

Do you agree that stripped down versions for rural markets at a lower cost or similar cost structures but smaller quantity can be effective as alternate strategies? Comment

Identify the key differences in the environmental factors affecting buyer behaviour for rural and urban markets.

What are the implications of the rural-urban income disparity for marketers? How does it affect rural marketing? Comment with suitable examples.

Today, non-stone retailing is in the forefront of every retail business. Discuss the statement by identifying/picking up any two non-store retail businesses of your choice which have been successful in relation to their brick and mortar stores.

Discuss the importance of sourcing as a key function of retailing. Explain the process of sourcing in a logical sequence.

Define and explain the term atmospherics in retail marketing mix. Explain with suitable illustrations the store lay out and visual merchandising as key constituents of retail atmospherics.

Why is merchandizing assumes greater importance in organized retailing. Discuss.

Pick up one garment retailer and another premium footwear brand and discuss their merchandising activities such as sourcing merchandising planning and supply chain issues pertaining to their respective business.

Discuss the significant role that locational decisions play in the context of retailing. Elaborate the major influencing factors that you would consider in deciding a location for a fast food joint catering to young working professionals in any metro city of your choice.

Identify and discuss the major retail activities that a retailer needs to consider to operate their business. Comment on the consumer behavior or patterns that a retailer ought to consider to attract their target customers.

Briefly classify and discuss the retail formats with suitable examples. Highlight their advantages and caveats for each of these formats.

In the last two decades the retail sector in the Indian context has made a remarkable dent with exponential growth there by substantially contributing to the Indian economy.

In the light of the above statement you are advised to seek the help of secondary data sources, the internet sources etc. and collect as much data as possible with regard to the sector in question. Prepare an exhaustive essay on the key driver/triggers to the growth of the sector. Besides, the strength and opportunities you may also look as the threats and weaknesses if any, and report the same. Justify and support with data and figures wherever they deem fit.

Watch two episodes from an Indian web series on platforms like Netflix, Amazon Prime, or Hotstar. Compare how storytelling, character representation, and production quality differ from traditional Bollywood films or TV serials. Additionally, speak to at least one regular OTT viewer to understand how their viewing habits have changed.

Select a recent incident where media coverage has either fueled or mitigated religious tensions in India. Examine how different media outlets approached the issue, the role of social media in shaping narratives, and the ethical responsibilities of journalists in such situations.

Over the next three days, track a trending fashion hashtag on Instagram or X. Identify at least three influencers or brands that are driving the trend. Analyze how they present their content. Create a short report on how social media is shaping consumer choices in fashion, supported by screenshots or descriptions of your findings.

Sports reporting also involves investigative journalism on match-fixing, corruption, doping, and governance issues. Examine a recent case where investigative sports journalism uncovered a major scandal. Discuss the role of journalists in holding sports bodies accountable and the risks involved in such reporting.

With Al-generated content becoming more prevalent, analyze its impact on journalistic practices in India. Discuss the ethical concerns, potential benefits, and challenges faced by news organizations in maintaining credibility in an Al-driven media landscape. Include examples of Indian media using Al for content generation or fact-checking.

Find a viral news story or social media post that was later debunked as fake news. Use online fact-checking tools (e.g., Alt News, Google Reverse Image Search) to verify the credibility of the information. Write a report on your fact-checking process.

Choose a human-interest story or social issue and develop a one-minute news feature script for television. Use a mix of voiceovers, visuals, and interviews to make the story compelling.