The rapid rise of quick-commerce platforms such as Blinkit, Zepto, and Swiggy Instamart has changed everyday buying behaviour in urban India.

Analyse how consumer needs, motivation, involvement, and lifestyle factors influence the adoption of quick-commerce services.

(Relevant Units: Unit 1 - Consumer Behaviour; Unit 2 - Lifestyle Marketing; Unit 8 - Motivation & Involvement)

With the growth of Indian language advertising and regional content on television and digital platforms, brands are increasingly localising their advertising strategies.

Analyse any one recent advertising campaign created in an Indian language or regional context and discuss how cultural relevance, language, and social context shape advertising effectiveness.

(Relevant Units: Unit 13 - Indian Language Advertising; Unit 1 - History & Evolution of Advertising; Unit 4 - Advertising Appeals)

Recent Indian advertising campaigns increasingly combine strategic planning, creativity, and research across platforms such as television, digital media, outdoor, and social media.

Select any one contemporary advertising campaign and analyse how brand communication strategy, creative execution, and advertising research are integrated in the campaign.

(Relevant Units: Unit 9 - Brand Communication Strategies; Unit 10 - Strategic & Creative Considerations; Unit 11 - Advertising Research; Unit 12 -Advertising Creativity)

The rise of digital-first brands and start-ups (such as Zomato, Swiggy, Cred, or Nykaa) has changed the way advertising agencies plan, execute, and manage campaigns.

Analyse how the role of advertising agencies, account planning, and client-agency relationships are reflected in the advertising approach of any one such brand.

(Relevant Units: Unit 5 - Ad Agency Structure & Functions; Unit 6 - Client-Agency Relationship; Unit 7 - Account Management)

Many Indian advertisements today face criticism for misleading claims, exaggerated promises, or ethical violations, leading to ASCI interventions (for example, fairness creams, health supplements, online gaming or fantasy sports ads).

Select any one such case and critically examine the advertisement in terms of advertising classification, critique, and ethical responsibility.

(Relevant Units: Unit 3 - Classification and Critique of Advertising; Unit 15 -Advertising Ethics and Codes; Unit 14 - Laws for Advertising)

Recent Indian advertising has seen a strong shift from traditional product advertising to purpose-led and narrative-driven brand communication (for example, Tata Tea Jaago Re, Surf Excel social messaging, or Ariel's gender equality campaigns).

Analyse any one such campaign to examine how advertising functions, principles, and persuasive appeals are used to influence consumer attitudes beyond product purchase.

(Relevant Units: Unit 2 - Functions & Principles of Advertising; Unit 4 -Theories, Models and Appeals)

Entertainment, sports, and celebrity-driven publicity has become a major area of contemporary public relations in India.

Analyse any one recent case involving a film release, sports personality, or celebrity controversy, and examine how public relations strategies were used to manage image, media coverage, and audience perception.

Political communication and government outreach campaigns (such as election campaigns, government policy communication, or public welfare messaging) rely heavily on public relations strategies.

Analyse any one recent political or government communication campaign in India and discuss how PR tools and perception management are used to influence public opinion.

(Relevant Units: Unit 7 - Perception Management; Unit 14 - Political PR & State Communication

Corporate Social Responsibility (CSR) initiatives by Indian organisations such as Swachh Bharat partnerships, sustainability campaigns, or education and health programmes are often communicated through PR strategies. Analyse any one CSR initiative and examine how public relations is used to align organisational image with social responsibility.

(Relevant Units: Unit 9 - Corporate Communication Strategies; Unit 12 -Corporate Social Responsibility)

The COVID-19 pandemic, airline disruptions, or major industrial accidents have highlighted the importance of crisis and disaster communication. Select any one recent crisis situation in India and critically examine the role of public relations in managing information flow, media relations, and public trust during the crisis.

(Relevant Units: Unit 5 - PR Tools & Techniques; Unit 11 - Disaster & Crisis Communication)

In recent years, Indian corporates such as Tata Group, Infosys, or Adani Group have actively communicated during periods of public scrutiny and reputation challenges.

Analyse how public relations principles and two-way communication models are used by any one such organisation to build credibility and manage stakeholder relationships. |

(Relevant Units: Unit 2 - PR Concepts & Principles; Unit 3 - Role, Relevance & Theories)

In recent years, brands have increasingly faced online reputation challenges, including misinformation, customer complaints, or viral criticism.

Select any one recent case and analyse how digital public relations tools are used to manage brand reputation and issues in the online space.

(Relevant Units: Unit 13 - Digital PR; Unit 15 - Reputation Management; Unit 16 - Issue Management)

Digital-first advertising campaigns by brands such as Nykaa, Boat, Mamaearth, or Meesho rely heavily on online advertising tools and hybrid media strategies. Analyse any one such campaign and discuss how online advertising formats and digital integration strengthen brand visibility and engagement.

(Relevant Units: Unit 9 - Online Advertising Trends; Unit 10 – Tools of Online Advertising; Unit 11 - Hybrid Advertising)

Influencer marketing has become a key branding strategy for categories such as beauty, fitness, finance, and technology in India.

Analyse any one influencer-led branding campaign and examine how

advocacy, credibility, and interactivity contribute to online brand building.

(Relevant Units: Unit 7 - Influencer Marketing & Blogging; Unit 8 Interactivity & Convergence)

Online consumer reviews and social media conversations play a decisive role in shaping brand perception today.

Select any one brand that has faced negative online reviews or social media backlash in recent times and analyse how these conversations affect brand equity and online brand positioning.

(Relevant Units: Unit 3 - Brand Equity; Unit 6 - Social Media & Branding)

Brands such as Zomato, Swiggy, or Cred have developed strong and distinctive online identities through tone of voice, visual style, and platform-specific communication.

Analyse any one such brand to examine how brand image, brand identity, and brand personality are created and sustained in the online environment.

(Relevant Units: Unit 1 - Branding: Image & Identity; Unit 2 - Brand Positioning)

ocial sector campaigns addressing issues such as public health, sanitation, gender equality, or environmental sustainability increasingly combine advocacy, grassroots communication, and public service advertising. Analyse any one such campaign and examine how social marketing communication and public service campaign principles are applied to mobilise public participation.

(Relevant Units: Unit 13 - Social Marketing Communication; Unit 14 Advocacy & Social Mobilisation; Unit 15 - Grassroots Communication; Unit 16 Public Service Campaigns)

Rebranding exercises by Indian organisations (such as Air India, LIC, or Tata Group digital transformation) involve communication across multiple media platforms.

Analyse any one rebranding campaign and discuss how integrated communication strategies are used to ensure message consistency and audience acceptance.

(Relevant Units: Unit 11 - Branding Across Media; Unit 12 - Integrated Communication Strategies)

Recent campaigns by brands such as Swachh Bharat Mission, Fit India, or road

safety initiatives rely heavily on persuasive appeals and visual symbolism. Analyse any one such campaign by examining the use of persuasive appeals, colour psychology, and campaign research in influencing audience behaviour. (Relevant Units: Unit 9 - Persuasive Appeals & Colour Psychology; Unit 10 -Campaign Planning Research)

The recent General Elections in India witnessed extensive use of digital media, targeted messaging, and multi-platform communication.

Analyse the media planning and media selection strategies used in any one political or election-related campaign, highlighting the role of traditional and digital media integration.

(Relevant Units: Unit 5 - Media Planning Concepts; Unit 6 - Media Selection & Scheduling; Unit 7 - Internet as Advertising Medium)