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In recent years, the edtech brand Byju’s has faced significant online reputation challenges arising from customer complaints, financial controversies, layoffs, and critical media coverage that spread rapidly across digital platforms. The case illustrates how digital public relations tools are central to managing reputation and issues in the online space, especially when negative narratives gain momentum through social media and online news ___ ___ _____ _________ ____ _________ __________ _____ _____ ____.
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