Question

The COVID-19 pandemic, airline disruptions, or major industrial accidents have highlighted the importance of crisis and disaster communication. Select any one recent crisis situation in India and critically examine the role of public relations in managing information flow, media relations, and public trust during the crisis.

(Relevant Units: Unit 5 - PR Tools & Techniques; Unit 11 - Disaster & Crisis Communication)

06 Jan 2026
Answer :
Word Count : 401
The COVID-19 second wave in India during 2021 stands as a major crisis that tested the effectiveness of public relations in disaster and crisis communication. The sudden surge in cases, shortages of oxygen, hospital beds, medicines, and the high mortality rate created widespread panic and uncertainty. In such a situation, public relations played a crucial role in managing information flow, shaping media narratives, and maintaining public trust, though with mixed outcomes. Managing information flow was one of the most critical _______ _______ __________ ________ ___.
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