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One prominent example of Corporate Social Responsibility (CSR) in India is the Swachh Bharat Abhiyan (Clean India Mission), which was launched by the Indian government in 2014. While the initiative itself is government-led, many corporate organisations in India have aligned themselves with the campaign to enhance their corporate image and contribute to the national cause of cleanliness and hygiene. Public Relations (PR) strategies have played a crucial role in communicating the corporate involvement in this initiative and ensuring alignment between organisational values and social responsibility. Companies like Hindustan Unilever, ITC, and Tata Group have adopted various PR strategies to support ___ _______ ____ _______ ___ __________ _____ _______ _______.
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