Question
Corporate Social Responsibility (CSR) initiatives by Indian organisations such as Swachh Bharat partnerships, sustainability campaigns, or education and health programmes are often communicated through PR strategies. Analyse any one CSR initiative and examine how public relations is used to align organisational image with social responsibility.
Answer :
Word Count : 400
One prominent example of Corporate Social Responsibility (CSR) in India is the Swachh Bharat Abhiyan (Clean India Mission), which was launched by the Indian government in 2014. While the initiative itself is government-led, many corporate organisations in India have aligned themselves with the campaign to enhance their corporate image and contribute to the national cause of cleanliness and hygiene. Public Relations (PR) strategies have played a crucial role in communicating the corporate involvement in this initiative and ensuring alignment between ______ ___ _________ ______ _________ ____ _____ ____.
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One prominent example of Corporate Social Responsibility (CSR) in India is the Swachh Bharat Abhiyan (Clean India Mission), which was launched by the Indian government in 2014. While the initiative itself is government-led, many corporate organisations in India have aligned themselves with the campaign to enhance their corporate image and contribute to the national cause of cleanliness and hygiene. Public Relations (PR) strategies have played a crucial role in communicating the corporate involvement in this initiative and ensuring alignment between ______ ___ _________ ______ _________ ____ _____ ____.
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