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In the case of Air India's rebranding campaign, the company utilized an integrated communication strategy that effectively ensured message consistency and audience acceptance. Air India's rebranding was part of a larger digital transformation effort, aimed at revitalizing the brand's image, enhancing customer experience, and appealing to a more modern, tech-savvy audience. The strategy spanned across multiple media platforms, including digital, television, print, and social media, to create a unified message. The first key aspect of the campaign was the visual redesign of Air India's logo, which was updated to reflect a more modern and contemporary look. The color palette was refreshed, and the iconic Maharaja mascot was reinterpreted, aiming to evoke nostalgia while appealing to a younger audience. This new design was consistently communicated across ___ ________ __________ __________ _________ _________ ______ _____ _________ _______ ______.
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