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In the case of Air India's rebranding campaign, the company utilized an integrated communication strategy that effectively ensured message consistency and audience acceptance. Air India's rebranding was part of a larger digital transformation effort, aimed at revitalizing the brand's image, enhancing customer experience, and appealing to a more modern, tech-savvy audience. The strategy spanned across multiple media platforms, including digital, television, print, and social media, to create a unified message. The first key aspect of the campaign was the visual redesign of Air ________ _______ ____ ______ ________ _______ _______ ___ ______ _________ ______.
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