Question

What is In-Store promotion? Explain with examples. Trace the growth of In-Store Promotion in Today’s retail environment.

08 Oct 2021
Answer :
Word Count : 641

 In-store Promotion is type of in-store marketing to increase the footfall in the store & make people aware of particular product at the point of sale. The store provides you with various touch points of making people aware & communicating value of the product.

The strategies come from manufacturers most of the times in terms of discounts & offers but sometimes store owners also do it. The main behind all kinds of store promotion is to increase the revenue through impulse buying. The in-store promotion plays a crucial role in switching of brands by the consumers. The elements that are generally used are Coupons, signs, banners, ______ ______ ________ _________ _____ ______ _______ ____ _________ ___ __________.
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