Marketing deals with customer solutions. Explain this concept in the light of retail marketing.

Retail marketing pertains to the strategies and tactics that retailers use to attract customers and drive sales. Retail marketing has 4 key components, also knows as the “4 Ps”: Product, Price, Place, and Promotion.

• Product. First is the Product, which is the physical item _____ ______ ______ _____ ___ _________ ___.
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