How does advertising help in product promotion? Explain various categories of advertising with specific examples.

Advertising helps to develop brand loyalty. Brand loyalty results in repeat purchases and favourable recommendations to others by existing customers. Sales promotion, effective personal selling, timely and efficient direct marketing, and other techniques help to develop brand loyalty.

Categories of advertising in promotion of the product are as follows: 1. Awareness 2. Information 3. Persuasion 4. Attitudes 5. Reminder 6. Brand Loyalty 7. Brand Image 8. Counter Competitors’ Claims 9. Expansion of Markets 10. Educating the Customers.

1. Awareness:

One of the important roles of advertising is to create awareness of the product or services such as brand name and price. The awareness of the product or services can be created through highlighting the unique features of the brand. Nowadays, due to intense competition it is not just enough to create awareness, but top of mind awareness is needed.

2. Information:

Advertising helps to inform the target audience about the product. Providing information is closely related to creating awareness of the product. Potential customers must know about a product, such as product features and uses.

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