What do you understand by macro space Planogram? Discuss the important steps while setting up a new store.

Macro Space Planning plays an essential part of the retail space planning process.

The term macro space relates to your store layout, the location of departments or categories within the store, their associated fixtures and planograms that are attached to them.  Not to be confused with micro space that relates to the mix and positioning of the products defined in those planograms, or POGs as they are sometimes called.

The process of optimising your store layouts for customer experience and sales performance is called Macro Space Planning.

The important steps while setting up a new store.

Generate an idea and business plan

The first step to opening a retail store is coming up with your idea and developing a business plan. You'll want to start by figuring out what type of store you want to open. You'll want to answer each of the following questions:

• What will your business sell?
• Who is your target customer?
• What type of prices will your business set?
• Who are the competitors in your industry and local area?
• Who will be on your team?
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