What is meant by store ambience? Explain in detail the elements to be taken care while finalizing a store ambience.

The Store Ambience is an environment that is created to generate a stimulus among the customer‘s perceptions and emotions that will affect their purchasing behavior. The retail industry is the activity of sale of good and services to final consumers, and the retailer as the economic agent that puts in practice such sales. This means that the retail industry is composed not only by the sale of products at the stores but also through the commercial concepts of non- store as well as services. Thus the retail industry either ________ _______ _______ ______ ________.
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