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Communication for Behaviour Change refers to the strategic use of communication methods to influence individuals, families and communities to adopt healthy behaviours that improve health outcomes. It focuses on changing knowledge, attitudes and practices through planned communication activities such as counselling, mass media, interpersonal communication and community participation. It is widely used in maternal and child health to promote institutional delivery, breastfeeding, immunization, family planning and nutrition practices. It assumes that _________ __________ ______ ___ _____ ______.
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