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Effective communication in the Reproductive and Child Health (RCH) programme is essential for improving maternal and child health outcomes. Planning of communication begins with identification of target groups such as pregnant women, lactating mothers, adolescents, husbands, and community leaders. A situational analysis is conducted to assess existing knowledge, attitudes, practices, cultural beliefs, and barriers related to antenatal care, institutional delivery, immunization, family planning, and nutrition. Clear, measurable objectives ________ _____ _______ __________ _________ ______ _______ __________ _________ _____ ________.
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