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Effective communication in the Reproductive and Child Health (RCH) programme is essential for improving maternal and child health outcomes. Planning of communication begins with identification of target groups such as pregnant women, lactating mothers, adolescents, husbands, and community leaders. A situational analysis is conducted to assess existing knowledge, attitudes, practices, cultural beliefs, and barriers ___ ___ ________ _______ _____ _______ ____ _______ ____ _______ ______ _______.
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