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Product Life Cycle (PLC) in tourism refers to the different stages through which a tourism product, destination, service, or attraction passes from its introduction in the market to its decline or renewal. The concept helps tourism marketers understand the changing demand patterns, consumer behaviour, competitive environment, and appropriate marketing strategies required at each stage. A tourism product is unique because it includes natural attractions, cultural resources, accommodation, transportation, entertainment, and experiences that cannot be stored or physically transferred. Therefore, managing the life cycle of tourism products is essential for long-term sustainability and profitability. The first stage of the Product Life Cycle is the introduction stage. In this stage, a new tourism destination, attraction, or service is introduced to the market. The product is usually unknown to tourists, and demand is low because awareness is limited. _________ ___ _____ ______ ___ _______ ______ _________.
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