Word Count : 477

---

Market segmentation is the process of dividing a broad and heterogeneous market into smaller, clearly identifiable groups of consumers who have similar needs, characteristics, preferences, or purchasing behaviour. In tourism marketing, market segmentation is particularly important because tourists differ greatly in terms of their motivations, income, age, lifestyle, travel preferences, destination choices, and spending patterns. Instead of adopting a single marketing strategy for all tourists, tourism organisations can identify specific segments and develop suitable products, prices, promotional messages, and distribution channels for each segment. Market segmentation enables tourism businesses such as hotels, airlines, travel agencies, _______ _____ _____ ______ ______ ___ _______ _________ _________ _____ ______ ______.
____ _______ _____ __________ ___ _____ _____ ______ _______ ________ _____ _____.
______ _________ _____ _________ _________ ____ _________ ___ ________ ________.
______ ______ ________ ______ ______ _________ _________ ________ ___.
___ ________ _________ ____ _______ ____ ____ _____ _________ ____.
___ _________ _______ ______ _________ ______ _________ ___ __________.
_________ ____ _________ _______ _________ _______ ___ ______ ______ ___ __________ __________.
_________ ________ __________ _____ ___ _______.
________ __________ _____ _________ _____.
_____ _________ _________ _____ __________ _____ ___ ___ _________.
________ ______ ___ ____ ________ _____ _______ _______ ___ __________ ____.
______ _______ _______ _________ ____ __________ ______ ____ ___ __________.
______ ______ ________ ____ _______ _______ __________ ________ ____ ______ ____ _____.
_______ ______ _____ _________ ______ ________ _____.
________ ______ _______ _______ ____ ___ _________ _______.
_________ ___ ________ ________ ___ __________ ___ _______ _____.
____ _______ ________ _____ _______ _________ _______ _________ ________ ___ ______ ___.
__________ __________ ________ ______ ___ ___ ________ _______ _____ ________ ___.
_______ __________ _____ ______ _______ ____ ______ __________ _________ _______ __________ ______.
_______ __________ ______ ____ __________ ___ _________ _____ ___ _________.
________ ______ _____ _________ _____.
___ ________ ________ _______ ______ ____ ________ _________ _____.
____ ___ ____ _______ ________ _________ __________ __________.
______ __________ ________ ____ __________ _____.
____ ___ __________ ______ _________ _________.
_______ __________ _______ __________ ________ __________.
____ __________ _____ ___ _____ ___.
_____ __________ _______ ______ ______.
________ _________ _____ ___ ________ ________ _____ ________ _______ _______ _________ ________.
_________ _______ ___ __________ ________ ____ ____ ________ _______ ________ ____ ____.
_________ _____ _______ _____ __________ _________ _____.
_______ _________ ______ _____ __________ _____ ______ ____ _________ ________.
__________ _______ ______ ______ ______ _____ _______ ____ _________ _____ ____.
________ ______ _________ _____ _________ _________ _______ _________ ______ __________ ______.
_____ ____ _____ _______ _______ __________ _______ _____ ________ _______ ____.
________ ________ _______ ________ _________ ______ _________.
_____ ____ __________ ________ _________ ____ __________ __________ ________ _____ __________.
________ ____ _____ _______ ____ _____ ______ _______.
____ ____ _____ __________ _________.
____ _________ ________ _______ _____ ______.
_______ _________ ______ _______ __________ _____ _________ ____ ________ _______.
_________ ___ ________ __________ ________ ________ ___ ______.
_____ ______ ____ _____ _____ ________.
Get Full Answer on WhatsApp