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Services are intangible in nature and possess unique characteristics that distinguish them from physical goods, making their classification essential for effective marketing strategies in tourism. One of the primary criteria for classifying services is the nature of the service act, which refers to whether the service is directed at people or at possessions. In tourism, services such as hospitality, transportation, and guided tours are primarily directed at people, while services like luggage handling or vehicle maintenance are directed at possessions. Another important criterion is the relationship with customers. Services can be classified based on whether there is a formal or informal relationship _____ ________ ___ _____ __________.
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