Personal selling process
Personal selling is a direct form of communication where a salesperson interacts with potential customers to influence their purchasing decisions. The personal selling process consists of several key steps:
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Prospecting: Identifying potential customers (prospects) who might have a need for the product or service being offered. This step involves research and data gathering.
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Pre-approach: Preparing for the first meeting ____ ____ _________ _________ _________ ______ __________.
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