Question

Micro and macro environmental variables.

21 Dec 2024
Answer :
Word Count : 166
AspectMicro Environmental VariablesMacro Environmental Variables
DefinitionThe factors that are close to the company and affect its ability to serve its customers directly.The larger societal forces that affect the microenvironment, often outside the control of the company.
Examples- Customers
- Suppliers
- Competitors
- Intermediaries (distributors, retailers)
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